Topics

20 topics the Founder Mode guests had the most to say about, from fundraising to crisis management. Each topic page brings together the matching episodes (in German), the key learnings and quotes from 97 conversations.

All topics

Fundraising

30 episodes on fundraising: Tim Stracke (Chrono24) on his 200-million playbook, Jenni Baum-Minkus (gitti) on ten million in funding that did not pay off.

30 episodes
Scaling

How startups scale: Oliver Merkel (Flink) on almost 100 hubs in year one, Jenni Baum-Minkus (gitti) on cutting back to the core.

27 episodes
Exit

24 episodes on selling a company: Gero Decker (Signavio) and Marlena Hien (Bears with Benefits) on process, earn-outs, picking a buyer and life after.

24 episodes
Bootstrapping

Episodes on bootstrapping: Rafael Frenk (Glow25) and Marlena Hien (Bears with Benefits) explain how companies grow without investors.

22 episodes
Venture capital

How VCs do the math and when venture capital fits your company: Andre Retterath (Earlybird), Florian Heinemann (Project A), Chanyu Xu (HER ONE) and more.

20 episodes
Angel investing

How business angels like Diana zur Löwen (artem oral care) and Björn Jopen (Jale Holding) invest: ticket sizes, portfolio rules and how they pick founders.

20 episodes
Community building

How Jenni Baum-Minkus (gitti), Moritz Fürste (HYROX) and Lucas Bürger (GrieferGames) built communities that carry their products, events and teams.

18 episodes
M&A

How founders buy and sell companies: Patrick Andrae (HomeToGo) on 15 acquisitions, Janet Pawelczyk (MOONGENCY) on selling to MYTY. All M&A episodes.

18 episodes
Personal branding

What Céline Flores Willers (The People Branding Company) and Christoph Zöller (Instaffo) learned about LinkedIn, founder content and reach.

16 episodes
AI

All Founder Mode episodes on AI: Jonas Andrulis (Aleph Alpha) on sovereign AI, Marius Meiners (Peec AI) on visibility in ChatGPT, plus KlausurBuddy.

15 episodes
D2C

Founders like Marlena Hien (Bears with Benefits) and Max Wittrock (zeroLabs) on own shop, Amazon, retail, margins and repeat purchases for consumer brands.

15 episodes
Pricing

Fabian Silberer (sevDesk), Gero Decker (Signavio) and other founders on entry prices, anchor tiers, price increases and outcome-based pricing.

16 episodes
Sales

Yilmaz Köknar (Superchat), Dana von der Heide (Parcel Perform) and other founders on cold calling, demos, trade fairs, enterprise sales and acquisition costs.

15 episodes
Internationalization

Marc-Alexander Christ (SumUp), Vivien Wysocki and Larissa Schmid (Saint Sass) and other founders on market tests, China, the USA and failed expansions.

15 episodes
Positioning

Rafael Frenk (Glow25), Jenni Baum-Minkus (gitti) and other founders on niches, focus on one product, having an edge and taking on big competitors.

13 episodes
Brand building

How Marlena Hien (Bears with Benefits), Max Wittrock (zeroLabs) and Diana zur Löwen (artem) build brands: shelf, edge, packaging and channels.

13 episodes
Creator economy

Niklas Schwab (Hedgefonds Henning), Janet Pawelczyk (MOONGENCY) and Sarah Emmerich (Emmerich Relations) on brand deals, agencies and own products.

12 episodes
E-commerce

Johannes Kliesch (Snocks), Marlena Hien (Bears with Benefits) and Rafael Frenk (Glow25) on Meta ROAS, margins in your own shop and new channels.

12 episodes
Monetization

Niklas Schwab (Hedgefonds Henning), Diana zur Löwen and Pip and Philipp (Doppelgänger Tech Talk) on ads, subscriptions, commission and own products.

10 episodes
Crisis management

Alexander Müller (Greator), Oliver Merkel (Flink) and Alisa Jahnke (Purelei) on collapsed funding rounds, shitstorms, hacks and turnarounds.

11 episodes
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