Topics
20 topics the Founder Mode guests had the most to say about, from fundraising to crisis management. Each topic page brings together the matching episodes (in German), the key learnings and quotes from 97 conversations.
All topics
30 episodes on fundraising: Tim Stracke (Chrono24) on his 200-million playbook, Jenni Baum-Minkus (gitti) on ten million in funding that did not pay off.
ScalingHow startups scale: Oliver Merkel (Flink) on almost 100 hubs in year one, Jenni Baum-Minkus (gitti) on cutting back to the core.
Exit24 episodes on selling a company: Gero Decker (Signavio) and Marlena Hien (Bears with Benefits) on process, earn-outs, picking a buyer and life after.
BootstrappingEpisodes on bootstrapping: Rafael Frenk (Glow25) and Marlena Hien (Bears with Benefits) explain how companies grow without investors.
Venture capitalHow VCs do the math and when venture capital fits your company: Andre Retterath (Earlybird), Florian Heinemann (Project A), Chanyu Xu (HER ONE) and more.
Angel investingHow business angels like Diana zur Löwen (artem oral care) and Björn Jopen (Jale Holding) invest: ticket sizes, portfolio rules and how they pick founders.
Community buildingHow Jenni Baum-Minkus (gitti), Moritz Fürste (HYROX) and Lucas Bürger (GrieferGames) built communities that carry their products, events and teams.
M&AHow founders buy and sell companies: Patrick Andrae (HomeToGo) on 15 acquisitions, Janet Pawelczyk (MOONGENCY) on selling to MYTY. All M&A episodes.
Personal brandingWhat Céline Flores Willers (The People Branding Company) and Christoph Zöller (Instaffo) learned about LinkedIn, founder content and reach.
AIAll Founder Mode episodes on AI: Jonas Andrulis (Aleph Alpha) on sovereign AI, Marius Meiners (Peec AI) on visibility in ChatGPT, plus KlausurBuddy.
D2CFounders like Marlena Hien (Bears with Benefits) and Max Wittrock (zeroLabs) on own shop, Amazon, retail, margins and repeat purchases for consumer brands.
PricingFabian Silberer (sevDesk), Gero Decker (Signavio) and other founders on entry prices, anchor tiers, price increases and outcome-based pricing.
SalesYilmaz Köknar (Superchat), Dana von der Heide (Parcel Perform) and other founders on cold calling, demos, trade fairs, enterprise sales and acquisition costs.
InternationalizationMarc-Alexander Christ (SumUp), Vivien Wysocki and Larissa Schmid (Saint Sass) and other founders on market tests, China, the USA and failed expansions.
PositioningRafael Frenk (Glow25), Jenni Baum-Minkus (gitti) and other founders on niches, focus on one product, having an edge and taking on big competitors.
Brand buildingHow Marlena Hien (Bears with Benefits), Max Wittrock (zeroLabs) and Diana zur Löwen (artem) build brands: shelf, edge, packaging and channels.
Creator economyNiklas Schwab (Hedgefonds Henning), Janet Pawelczyk (MOONGENCY) and Sarah Emmerich (Emmerich Relations) on brand deals, agencies and own products.
E-commerceJohannes Kliesch (Snocks), Marlena Hien (Bears with Benefits) and Rafael Frenk (Glow25) on Meta ROAS, margins in your own shop and new channels.
MonetizationNiklas Schwab (Hedgefonds Henning), Diana zur Löwen and Pip and Philipp (Doppelgänger Tech Talk) on ads, subscriptions, commission and own products.
Crisis managementAlexander Müller (Greator), Oliver Merkel (Flink) and Alisa Jahnke (Purelei) on collapsed funding rounds, shitstorms, hacks and turnarounds.