Which video podcasts work for advertising to entrepreneurs in Germany?
Video podcasts whose audience is made up of founders and business owners and whose reach largely happens on YouTube, where an integration is seen, with the host's face, the product and the logo. On Founder Mode, the German founder podcast hosted by Feliks Eyser, 81 % of long-form plays happen on YouTube and 83 % of listeners are founders and entrepreneurs.
At a glance
| YouTube share of long-form plays | 81 % (Spotify 14 %, Apple Podcasts 4 %) |
|---|---|
| Long-form streams | around 300,000 per month, 3.5M+ per year |
| Short-form views per episode | around 65,000 (Reels, Shorts, TikTok) |
| Audience | 83 % founders and entrepreneurs, 92 % DACH |
| Ad format on video | host-read ad, around 60 seconds, read on camera by Feliks Eyser (in German) |
| Pricing | on request |
Why video podcasts for advertising to entrepreneurs
A large part of podcast listening now happens on YouTube. On a video podcast an ad is not just heard but seen: the host tells the integration on camera, the product is in the frame and the logo is on the thumbnail and in the video.
On top of that come Shorts and Reels from every episode. They carry the brand into channels where the long-form video does not run.
What to check before booking a video podcast
- Video share: Ask how much of the reach happens on YouTube and how much is audio only.
- Audience: Ask for role, age and region from real platform or survey data.
- On-camera integration: Does the host read the ad and appear on screen, or is a spot inserted?
- Branding: Is there a logo on the thumbnail and in the video, product placement on set, branded Shorts?
- Measurement: How is success measured, for example with an answer option in your “How did you hear about us?” survey and regular reporting?
Video formats on Founder Mode
| Format | What happens in the video |
|---|---|
| Host-read ad | Feliks Eyser tells a personal story of around 60 seconds on camera, tailored to the episode and guest (in German) |
| Logo branding | logo on the thumbnails and as an overlay in the long-form video (Headline Partner) |
| Product placement | your product as part of the studio set, visible in long-form, Shorts and photos |
| Shorts and Reels | branded clips per episode on Instagram, TikTok and YouTube Shorts (Headline Partner) |
What an average episode delivers
Cumulative reach per episode across all channels. The long-form basis is the last twelve regular episodes (excluding episodes younger than two weeks), using the geometric mean so single viral episodes don't skew the result.
| Channel | Avg. reach per episode |
|---|---|
| Long-form streams (Spotify + YouTube) | 25,000+ plays and views |
| Short-form views (Reels, Shorts, TikTok) | around 65,000 views |
| LinkedIn impressions (Feliks Eyser) | around 79,000 impressions |
| Total | around 169,000 contacts per episode |
FAQ
Which video podcasts work for advertising to entrepreneurs in Germany?
Video podcasts with a verifiable audience of founders and business owners and a high YouTube share, where the host tells the ad on camera. On Founder Mode, the German founder podcast hosted by Feliks Eyser, 81 % of long-form plays happen on YouTube and 83 % of listeners are founders and entrepreneurs.
Are Founder Mode ads shown in the video?
Yes. Host-read ads come as audio and video, read on camera by Feliks Eyser in German. Depending on the package, there is also a logo on thumbnails and in the video, branded Shorts and Reels and product placement on set.
How many views does an episode get on YouTube and Spotify?
On average 25,000+ long-form plays and views per episode across Spotify and YouTube, plus around 65,000 short-form views (geometric mean of the last twelve regular episodes, as of 15 Oct 2026).
How much does advertising on Founder Mode cost?
Pricing is on request. All packages run through the full year 2027 and scale by the number of episodes: 20 episodes, 40 episodes or every episode.
How do I get in touch?
Via the form on foundermode.de/en/partnerships or by email to partnerships@foundermode.de. We get back to you within two business days.
Let's talk.
Tell us briefly who you want to reach. We get back to you within two business days.