Founder Mode Media Kit 2026
Founder Mode, the German founder podcast hosted by Feliks Eyser, reaches 20M+ impressions and 3.5M+ long-form streams per year, with 376,000 long-form streams in September 2026. 83 % of listeners are founders and entrepreneurs, and 92 % are based in Germany, Austria and Switzerland.
At a glance
| Impressions | 20M+ per year across all measurable channels (conservative run-rate) |
|---|---|
| Long-form streams | around 300,000 per month, 3.5M+ per year; September 2026: 376,000 |
| Unique listeners and viewers (28 days, Spotify + YouTube) | 135,000+ |
| Ratings | 826 Spotify ratings, avg. 4.9 of 5 ★ |
| NPS | 59 (avg. 8.78 of 10), 65 % promoters |
| Publishing frequency | 1.5 new episodes per week |
Growth
Founder Mode has grown organically: from a few thousand long-form streams per month at the end of 2024 to 376,000 in September 2026. The labels mark the episodes that drove the biggest jumps.
What an average episode delivers
Cumulative reach per episode across all channels. The long-form basis is the last twelve regular episodes (excluding episodes younger than two weeks), using the geometric mean so single viral episodes don't skew the result.
| Channel | Avg. reach per episode |
|---|---|
| Long-form streams (Spotify + YouTube) | 25,000+ plays and views |
| Short-form views (Reels, Shorts, TikTok) | around 65,000 views |
| LinkedIn impressions (Feliks Eyser) | around 79,000 impressions |
| Total | around 169,000 contacts per episode |
Audience
Founders, small business owners, investors, fund GPs and LPs: an audience with high spending power and real budget responsibility that is hard to reach through classic advertising.
| Attribute | Value |
|---|---|
| Role | 83 % founders and entrepreneurs (listener survey) |
| Age | 69 % between 28 and 44 |
| Gender | 82 % male, 15 % female |
| Region | 92 % DACH: 82 % Germany, 5 % Austria, 5 % Switzerland |
| Platforms (long-form) | YouTube 81 %, Spotify 14 %, Apple Podcasts 4 % |
| Loyalty | 65 % promoters (NPS survey), 45 % come back every week |
Format and production
Founder Mode is a German-language video podcast hosted by Feliks Eyser (founder of RegioHelden, now an investor). In every episode, successful founders tell how they built their company.
Every episode takes more than 50 hours of work: research, preparation, recording in our own studio and post-production for long-form, Shorts and LinkedIn. 81 % of long-form plays happen on YouTube, so integrations are seen, not just heard.
Ad formats
- Host-read ad around 60 seconds, told by Feliks Eyser as a personal story and tailored to the episode and guest, in audio and video. Reads are in German.
- Logo branding your logo on the thumbnails and as an overlay in the long-form video.
- Shorts and Reels branded clips per episode on Instagram, TikTok and YouTube Shorts.
- LinkedIn branded posts via Feliks Eyser's profile (34,000+ followers).
- Product placement your product as a natural part of the studio set, visible in long-form, Shorts and photos.
- Events co-branded founder meetups (up to 100 guests) and curated dinners (up to 20 guests) in Berlin, Munich, Cologne or Hamburg, plus webinars.
- Testimonial Feliks as a genuine user and advocate of your brand, and on request in your own ads.
FAQ
How many people does Founder Mode reach?
20M+ impressions per year across all measurable channels and around 300,000 long-form streams per month (3.5M+ per year). In September 2026 there were 376,000 long-form streams, and Founder Mode reaches 135,000+ unique listeners and viewers on Spotify and YouTube in 28 days. As of 15 Oct 2026.
Who listens to Founder Mode?
83 % founders and entrepreneurs, 69 % aged 28 to 44, 92 % from the DACH region. 81 % of long-form plays happen on YouTube.
How much reach does a single episode deliver?
Around 169,000 contacts per episode: 25,000+ long-form streams, around 65,000 short-form views and around 79,000 LinkedIn impressions (geometric mean of the last twelve regular episodes).
How much does advertising on Founder Mode cost?
Pricing is on request. All packages run through the full year 2027 and scale by the number of episodes: 20 episodes, 40 episodes or every episode.
How do I get in touch?
Via the form on foundermode.de/en/partnerships or by email to partnerships@foundermode.de. We get back to you within two business days.
Let's talk.
Tell us briefly who you want to reach. We get back to you within two business days.