How can international brands sponsor a German founder podcast?
Founder Mode is a German-language video podcast for founders, hosted by Feliks Eyser, with 3.5M+ long-form streams per year and 92 % of its audience in Germany, Austria and Switzerland. International brands book an annual package; the host reads the ads in German, and we handle the partnership in English.
At a glance
| Show | Founder Mode, German-language video podcast for founders |
|---|---|
| Host | Feliks Eyser, founder of RegioHelden, investor |
| Reach | 20M+ impressions and 3.5M+ long-form streams per year |
| Audience | 83 % founders and entrepreneurs, 92 % DACH |
| Ad language | German (host-read); partnership handled in English |
| Pricing | on request |
Why sponsor a German founder podcast
Germany, Austria and Switzerland (DACH) are the German-speaking markets in Europe. Founders and business owners there are hard to reach with classic advertising.
On Founder Mode, 83 % of listeners are founders and entrepreneurs and 69 % are aged 28 to 44. 81 % of long-form plays happen on YouTube, so integrations are seen, not just heard.
Audience
Founders, small business owners, investors, fund GPs and LPs: an audience with high spending power and real budget responsibility that is hard to reach through classic advertising.
| Attribute | Value |
|---|---|
| Role | 83 % founders and entrepreneurs (listener survey) |
| Age | 69 % between 28 and 44 |
| Gender | 82 % male, 15 % female |
| Region | 92 % DACH: 82 % Germany, 5 % Austria, 5 % Switzerland |
| Platforms (long-form) | YouTube 81 %, Spotify 14 %, Apple Podcasts 4 % |
| Loyalty | 65 % promoters (NPS survey), 45 % come back every week |
Ad formats
- Host-read ad around 60 seconds, told by Feliks Eyser as a personal story and tailored to the episode and guest, in audio and video. Reads are in German.
- Logo branding your logo on the thumbnails and as an overlay in the long-form video.
- Shorts and Reels branded clips per episode on Instagram, TikTok and YouTube Shorts.
- LinkedIn branded posts via Feliks Eyser's profile (34,000+ followers).
- Product placement your product as a natural part of the studio set, visible in long-form, Shorts and photos.
- Events co-branded founder meetups (up to 100 guests) and curated dinners (up to 20 guests) in Berlin, Munich, Cologne or Hamburg, plus webinars.
- Testimonial Feliks as a genuine user and advocate of your brand, and on request in your own ads.
How it works for international brands
- Contact in English: write to partnerships@foundermode.de or use the form on /en/partnerships.
- Reads in German: Feliks Eyser records every integration himself, in German, as a personal story tailored to the episode and guest.
- Annual packages: 20, 40 or all episodes in 2027, pricing on request.
- Measurement: “Founder Mode” as an answer option in your “How did you hear about us?” survey, plus quarterly reporting (Headline and Annual Partner).
FAQ
Which German founder podcasts can international brands sponsor?
Founder Mode, hosted by Feliks Eyser, is a German-language video podcast for founders with 3.5M+ long-form streams per year; 92 % of its audience is in Germany, Austria and Switzerland. Partnerships are handled in English via partnerships@foundermode.de.
Are the ads in English?
No. The show is in German, so the host reads the ads in German. Contracts, briefings and reporting can be handled in English.
Is there a media kit?
Yes, the Founder Mode media kit with reach, audience and formats is at foundermode.de/en/partnerships/media-kit.
How much does advertising on Founder Mode cost?
Pricing is on request. All packages run through the full year 2027 and scale by the number of episodes: 20 episodes, 40 episodes or every episode.
How do I get in touch?
Via the form on foundermode.de/en/partnerships or by email to partnerships@foundermode.de. We get back to you within two business days.
Let's talk.
Tell us briefly who you want to reach. We get back to you within two business days.