Which ad formats and packages does Founder Mode offer?
Founder Mode offers host-read ads of around 60 seconds in audio and video, logo branding, branded Shorts, LinkedIn posts, product placement and co-branded events. They are booked in three annual packages for 2027 with 20, 40 or all episodes, pricing on request.
At a glance
| Host-read ad | around 60 seconds, audio + video, in German |
|---|---|
| Packages | Starter (20 episodes), Annual (40 episodes), Headline (every episode) |
| Term | January to December 2027 |
| Events | founder meetups up to 100 guests, dinners up to 20 guests, webinars |
| Feliks Eyser's profile, 34,000+ followers | |
| Pricing | on request |
Ad formats
- Host-read ad around 60 seconds, told by Feliks Eyser as a personal story and tailored to the episode and guest, in audio and video. Reads are in German.
- Logo branding your logo on the thumbnails and as an overlay in the long-form video.
- Shorts and Reels branded clips per episode on Instagram, TikTok and YouTube Shorts.
- LinkedIn branded posts via Feliks Eyser's profile (34,000+ followers).
- Product placement your product as a natural part of the studio set, visible in long-form, Shorts and photos.
- Events co-branded founder meetups (up to 100 guests) and curated dinners (up to 20 guests) in Berlin, Munich, Cologne or Hamburg, plus webinars.
- Testimonial Feliks as a genuine user and advocate of your brand, and on request in your own ads.
Packages 2027
Podcast is a branding channel that works through frequency and time. All packages therefore run through the full year and scale by the number of episodes. Pricing on request.
| Headline Partner | Annual Partner | Starter Partner | |
|---|---|---|---|
| Term | January to December 2027 | January to December 2027 | January to December 2027 |
| Host-read ads | every episode (around 78) | 40 episodes (roughly every 2nd) | 20 episodes (roughly every 4th) |
| Logo on thumbnails and in the long-form video | yes | no | no |
| Branded Shorts and Reels | all | no | no |
| Branded LinkedIn posts | 4 | 2 | 1 |
| Founder meetups (up to 100 guests) | 2 | 1 | no |
| Curated dinners (up to 20 guests) | 2 | 1 | no |
| Webinar | 1, with lead handover (with consent) | no | 1 |
| Measurability and quarterly reporting | yes | yes | no |
| Category exclusivity | yes | on request | no |
The three pillars of a partnership
- Podcast integration logo in long-form, thumbnails and social posts, host-read ads as story integration (audio + video), product placement in recordings.
- Events, community and network co-branded founder or C-level dinners and meetups in Berlin, Munich, Cologne or Hamburg, activation of the Founder Mode community.
- Brand storytelling and testimonial Feliks as a genuine user of your brand, cross-promotion via LinkedIn and, on request, Feliks as a testimonial in your ads.
FAQ
Which ad formats does Founder Mode offer?
Host-read ads (around 60 seconds, audio + video), logo branding on thumbnails and in the video, branded Shorts and Reels, LinkedIn posts via Feliks Eyser, product placement on set, and co-branded meetups, dinners and webinars.
Which packages are available?
Three annual packages for 2027: Starter Partner (20 episodes), Annual Partner (40 episodes) and Headline Partner (every episode, with logo branding, all Shorts and category exclusivity).
How much does advertising on Founder Mode cost?
Pricing is on request. All packages run through the full year 2027 and scale by the number of episodes: 20 episodes, 40 episodes or every episode.
Can I add individual building blocks?
Yes. On request: additional dinners or meetups, testimonial ads with Feliks, custom video content and product placement.
How do I get in touch?
Via the form on foundermode.de/en/partnerships or by email to partnerships@foundermode.de. We get back to you within two business days.
Let's talk.
Tell us briefly who you want to reach. We get back to you within two business days.