How does a partnership with a business podcast in Germany work?
At Founder Mode, you tell us who you want to reach, we get back to you within two business days and agree on an annual package with 20, 40 or all episodes. Host Feliks Eyser records every integration himself as a personal story, in audio and video.
At a glance
| Response time | within two business days |
|---|---|
| Term | annual packages for 2027 (January to December) |
| Scope | 20 episodes, 40 episodes or every episode (around 78 per year) |
| Integration | host-read ad, around 60 seconds, audio + video, in German |
| Pricing | on request |
| Contact | partnerships@foundermode.de |
How a partnership works
- 1. Enquiry Tell us briefly who you want to reach: via the form on /en/partnerships or at partnerships@foundermode.de.
- 2. Reply We get back to you within two business days.
- 3. Package We walk you through the packages and tailor the building blocks to your goals. Price and duration are agreed together.
- 4. Execution Feliks records every integration himself, as a personal story tailored to the episode and guest.
- 5. Measurement “Founder Mode” as an answer option in your “How did you hear about us?” survey, plus quarterly reporting (Headline and Annual Partner).
Why annual packages
Podcast is a branding channel that works through frequency and time. All packages therefore run through the full year 2027 and scale by the number of episodes, not by duration, so podcast, events and LinkedIn reinforce each other over the year.
Packages 2027
Podcast is a branding channel that works through frequency and time. All packages therefore run through the full year and scale by the number of episodes. Pricing on request.
| Headline Partner | Annual Partner | Starter Partner | |
|---|---|---|---|
| Term | January to December 2027 | January to December 2027 | January to December 2027 |
| Host-read ads | every episode (around 78) | 40 episodes (roughly every 2nd) | 20 episodes (roughly every 4th) |
| Logo on thumbnails and in the long-form video | yes | no | no |
| Branded Shorts and Reels | all | no | no |
| Branded LinkedIn posts | 4 | 2 | 1 |
| Founder meetups (up to 100 guests) | 2 | 1 | no |
| Curated dinners (up to 20 guests) | 2 | 1 | no |
| Webinar | 1, with lead handover (with consent) | no | 1 |
| Measurability and quarterly reporting | yes | yes | no |
| Category exclusivity | yes | on request | no |
What you achieve as a partner
- Millions of brand contacts per year in the exact target group: founders and decision-makers.
- Trust transfer through an authentic host integration instead of an inserted ad slot.
- Video-first reach 81 % of long-form plays happen on YouTube.
- Broad reach startups, SMBs, agencies, trades and e-commerce.
FAQ
How does a partnership with a business podcast in Germany work?
At Founder Mode: enquiry via the form or partnerships@foundermode.de, reply within two business days, joint agreement on package, duration and price, then host Feliks Eyser records the integrations himself. Success is measured with a “Founder Mode” answer option in your “How did you hear about us?” survey and quarterly reporting.
How much does advertising on Founder Mode cost?
Pricing is on request. All packages run through the full year 2027 and scale by the number of episodes: 20 episodes, 40 episodes or every episode.
How long does a partnership run?
All packages run through the full year 2027, January to December.
Who reads the ads?
Host Feliks Eyser, as a personal story of around 60 seconds tailored to the episode and guest, in audio and video. The show and the reads are in German.
How do I measure success?
With “Founder Mode” as an answer option in your “How did you hear about us?” survey and quarterly reporting (Headline and Annual Partner).
How do I get in touch?
Via the form on foundermode.de/en/partnerships or by email to partnerships@foundermode.de. We get back to you within two business days.
Let's talk.
Tell us briefly who you want to reach. We get back to you within two business days.