How do I reach founders in Germany, Austria and Switzerland with podcast advertising?
With a German-language podcast whose audience sits across the whole DACH region. On Founder Mode, the German founder podcast hosted by Feliks Eyser, 92 % of listeners are in DACH: 82 % in Germany, 5 % in Austria and 5 % in Switzerland.
At a glance
| Listeners in DACH | 92 % |
|---|---|
| Germany | 82 % |
| Austria | 5 % |
| Switzerland | 5 % |
| Language | German, host-read ads by Feliks Eyser |
| Total reach | 3.5M+ long-form streams and 20M+ impressions per year |
One campaign for the German-speaking market
Germany, Austria and Switzerland share a language. A German-language podcast therefore reaches founders and business owners in all three countries with one integration, without a separate campaign per country.
Founder Mode's focus is clearly Germany. Austria and Switzerland together account for 10 % of listeners. For brands that mainly sell in Austria or Switzerland, that is a bonus rather than the main channel.
Audience
Founders, small business owners, investors, fund GPs and LPs: an audience with high spending power and real budget responsibility that is hard to reach through classic advertising.
| Attribute | Value |
|---|---|
| Role | 83 % founders and entrepreneurs (listener survey) |
| Age | 69 % between 28 and 44 |
| Gender | 82 % male, 15 % female |
| Region | 92 % DACH: 82 % Germany, 5 % Austria, 5 % Switzerland |
| Platforms (long-form) | YouTube 81 %, Spotify 14 %, Apple Podcasts 4 % |
| Loyalty | 65 % promoters (NPS survey), 45 % come back every week |
What to consider for Austria and Switzerland
- Landing page: If offer, pricing or availability differ by country, give us one page per country or one that covers all three.
- Measurement: A “Founder Mode” answer option in your “How did you hear about us?” survey shows which country customers come from if you ask for the country too.
- Language: The show is in German, so ads are read in German. Contracts, briefings and reporting can be handled in English.
- Events: Founder meetups and dinners take place in Berlin, Munich, Cologne or Hamburg.
Ad formats
- Host-read ad around 60 seconds, told by Feliks Eyser as a personal story and tailored to the episode and guest, in audio and video. Reads are in German.
- Logo branding your logo on the thumbnails and as an overlay in the long-form video.
- Shorts and Reels branded clips per episode on Instagram, TikTok and YouTube Shorts.
- LinkedIn branded posts via Feliks Eyser's profile (34,000+ followers).
- Product placement your product as a natural part of the studio set, visible in long-form, Shorts and photos.
- Events co-branded founder meetups (up to 100 guests) and curated dinners (up to 20 guests) in Berlin, Munich, Cologne or Hamburg, plus webinars.
- Testimonial Feliks as a genuine user and advocate of your brand, and on request in your own ads.
FAQ
Does Founder Mode reach founders in Austria and Switzerland?
Yes. 92 % of listeners are in DACH: 82 % in Germany, 5 % in Austria and 5 % in Switzerland (media kit, as of 15 Oct 2026).
Can I book Austria or Switzerland only?
No. An integration runs in the episode for all listeners. With 82 %, the focus is Germany.
Are the ads in English?
No. The show is in German, so Feliks Eyser reads every integration himself in German. The partnership itself can be handled in English.
How much does advertising on Founder Mode cost?
Pricing is on request. All packages run through the full year 2027 and scale by the number of episodes: 20 episodes, 40 episodes or every episode.
How do I get in touch?
Via the form on foundermode.de/en/partnerships or by email to partnerships@foundermode.de. We get back to you within two business days.
Let's talk.
Tell us briefly who you want to reach. We get back to you within two business days.