Hannes Kessel
TikTok creators and founders of the party game app Splash
Who this is
Jeremy and Hannes are 21 and 22 and met at school. After graduating they travelled together, trained as bartenders on their trip around the world and lived in Australia for a year. University or an apprenticeship was never an option for them. Their first company together was a social media agency, for which they spent about nine months walking from restaurant to restaurant. They made their name with prank calls on TikTok; their main channel is called "Hannes und Jeremy", alongside YouTube, Snapchat and their own podcast "Adoptivbrüder". Their impostor format turned into the party game app Splash, which they co-founded with a developer and a designer. Hannes handles the finances.
Episodes
Numbers from the episode
FAQ
What is Splash?
Splash is a party game app by Jeremy and Hannes with 25 games you play together at the table. The best known is Imposter, which grew out of one of their TikTok formats and still accounts for 20 to 25 percent of games played. At the time of recording the app had almost exactly 10 million users. To the episode →
How does Splash make money?
Only through subscriptions: a weekly plan for 5 euros and an annual plan for which Splash tests prices between 20 and 30 euros depending on the country. There are no ads in the app so far. Paying users get extra categories such as "Spicy". To the episode →
How much revenue does Splash make?
According to Hannes, Splash made 4 million dollars in revenue in the seven months before the recording. The best month came in at almost 800,000 euros. Apple takes 38 percent and other costs are low; Hannes puts net profit at around 2.4 million. There are 110,000 active subscriptions. To the episode →
What was the Splash House?
An event in Mallorca: Jeremy and Hannes moved into a villa with 25 people, including a production team and big TikTokers, and streamed on Twitch nonstop for four days, around 100 hours, even while sleeping. The final show had 16,000 viewers, and the event generated around 120 million organic views in total. To the episode →
Is Splash raising money from investors?
At the time of recording the two were in a funding round and, in their words, had solid term sheets on the table. They are looking for strategic partners, such as influencers for new markets like the UK, and a lead investor. They want to use the money to build a strong team with C-level people such as a CTO or CPO. To the episode →