Who this is
Christian Ender comes from fashion: he worked at board level, was managing director at Hugo Boss and also worked at Louis Vuitton and Bogner. At Hugo Boss he oversaw more than 200 stores and shop-in-shops and worked with franchisees himself. He wanted to be his own boss but with a strong brand behind him, so he applied to McDonald's without any restaurant experience. He started with two restaurants in July 2023 and now runs five around Stuttgart under the name Ender Gastronomie. Lisa Augusciak has been with McDonald's for 21 years, spent a year working in a restaurant herself ten years ago, from crew member to restaurant manager, and since the end of 2023 has shared responsibility for recruiting new franchise partners. In 2024 she held around 280 interviews with applicants.
Episodes
Numbers from the episode
Quotes
„Wenn du dir eine Küche von McDonalds anguckst, das ist eigentlich wie ein Ferrari-Motor.““If you look at a McDonald's kitchen, it's basically like a Ferrari engine.”
„Das A und O in deinem Leben als Franchise-Nehmer ist, was hast du für eine Mannschaft?““The be-all and end-all of your life as a franchisee is what kind of team you have.”