Who this is
Christian Ender comes from fashion: he worked at board level, was managing director at Hugo Boss and also worked at Louis Vuitton and Bogner. At Hugo Boss he oversaw more than 200 stores and shop-in-shops and worked with franchisees himself. He wanted to be his own boss but with a strong brand behind him, so he applied to McDonald's without any restaurant experience. He started with two restaurants in July 2023 and now runs five around Stuttgart under the name Ender Gastronomie. Lisa Augusciak has been with McDonald's for 21 years, spent a year working in a restaurant herself ten years ago, from crew member to restaurant manager, and since the end of 2023 has shared responsibility for recruiting new franchise partners. In 2024 she held around 280 interviews with applicants.
Episodes
Numbers from the episode
Quotes
„Wir gestatten keinen sogenannten Second Interest.““We don't allow any so-called second interest.”
„Wir sind ein People Business durch und durch. Du musst Spaß am Umgang mit Menschen haben.““We're a people business through and through. You have to enjoy dealing with people.”
„Also ich würde behaupten, bei uns ist noch kein Franchise-Nehmer verhungert, in Anführungsstrichen.““I'd say none of our franchisees has starved yet, so to speak.”