Who this is
Felix Haas leads design at Lovable in Stockholm, one of Europe's fastest-growing AI companies. He joined as roughly employee number 10 to 15; today the team is over 300, with 150 to 200 hires in the past year alone and three office moves. Around 80 percent of Lovable's designers are design engineers who work directly in code. Felix has about 100,000 followers on LinkedIn and invests on the side. Patrick Haede is co-founder and CEO of Superscale, an agent for marketing on Meta Ads and Google Ads that produces creatives, does research and increasingly takes over media buying. About a year ago he pivoted his agency Sonic, a product and tech studio, to Superscale with the whole team and brought investors on board. He lives near Amsterdam, after stints in Berlin and half a year in Los Angeles. Together the two have hosted the Quick Coffee podcast on AI and startups for years.
Episodes
Numbers from the episode
FAQ
What does Superscale do?
Superscale is an agent for marketing, mainly for Meta Ads and Google Ads: it creates ad creatives, does research and increasingly takes over media buying. Patrick Haede founded the company about a year ago as a complete pivot out of his agency Sonic, with the whole team and new investors. The end goal: you say "Superscale, get me customers" and everything else happens behind the scenes. To the episode →
What happens at Lovable when a new AI model is released?
Lovable has close partnerships with the model providers and sits in the early testing groups, so it tests new models weeks before launch. According to Felix, every new model makes Lovable ten times more powerful overnight, a birthday present for the team. Because Lovable builds the interface around the model, Felix doesn't see new models, or the Lovable clones from the providers, as a threat. To the episode →
What is Quick Coffee?
Quick Coffee is Felix Haas and Patrick Haede's joint podcast on AI and startups, with more than 90 episodes so far. It's also where the two talked about Lovable early on, before Felix joined. A company built together has been on the bucket list for years, Patrick says; the only question is when. To the episode →
Quotes
„Wir haben heute User bei uns. … die sind noch nie auf der Superscale-Website gewesen, aber die sind trotzdem Kunde.““We have users today who have never been on the Superscale website, but they are customers all the same.”