Who this is
Felix Haas leads design at Lovable in Stockholm, one of Europe's fastest-growing AI companies. He joined as roughly employee number 10 to 15; today the team is over 300, with 150 to 200 hires in the past year alone and three office moves. Around 80 percent of Lovable's designers are design engineers who work directly in code. Felix has about 100,000 followers on LinkedIn and invests on the side. Patrick Haede is co-founder and CEO of Superscale, an agent for marketing on Meta Ads and Google Ads that produces creatives, does research and increasingly takes over media buying. About a year ago he pivoted his agency Sonic, a product and tech studio, to Superscale with the whole team and brought investors on board. He lives near Amsterdam, after stints in Berlin and half a year in Los Angeles. Together the two have hosted the Quick Coffee podcast on AI and startups for years.
Episodes
Numbers from the episode
FAQ
What does Superscale do?
Superscale is an agent for marketing, mainly for Meta Ads and Google Ads: it creates ad creatives, does research and increasingly takes over media buying. Patrick Haede founded the company about a year ago as a complete pivot out of his agency Sonic, with the whole team and new investors. The end goal: you say "Superscale, get me customers" and everything else happens behind the scenes. To the episode →
What happens at Lovable when a new AI model is released?
Lovable has close partnerships with the model providers and sits in the early testing groups, so it tests new models weeks before launch. According to Felix, every new model makes Lovable ten times more powerful overnight, a birthday present for the team. Because Lovable builds the interface around the model, Felix doesn't see new models, or the Lovable clones from the providers, as a threat. To the episode →
How did Felix Haas build 100,000 LinkedIn followers?
With one simple rule: read every post yourself and ask who actually cares. Posts without value for the reader interest nobody; content that shows people the first step, say how to build a website, gets the most engagement. Felix finds topics in every conversation because he goes through his day with open eyes. For him, personal branding is almost the default today if you want to build a company. To the episode →
What is Quick Coffee?
Quick Coffee is Felix Haas and Patrick Haede's joint podcast on AI and startups, with more than 90 episodes so far. It's also where the two talked about Lovable early on, before Felix joined. A company built together has been on the bucket list for years, Patrick says; the only question is when. To the episode →
Quotes
„Building something people love ist, würde ich sagen, immer noch genauso schwer wie Pre-AI.““Building something people love is, I'd say, still just as hard as it was before AI.”
„Jedes Mal, wenn ein neues Model rauskommt, ist Lovable von einem auf den anderen Tag zehnmal mehr powerful. … es ist für uns meistens immer wie so ein kleines Birthday Present, ehrlicherweise.““Every time a new model comes out, Lovable is ten times more powerful from one day to the next. For us it's usually like a little birthday present, honestly.”
„Ich lese mir meine Sachen wirklich selber durch und denke mir so: Okay, wen juckt das jetzt?““I really read my own stuff and think: okay, who actually cares about this?”
„Und die Leinwand ist weiß, da ist nichts drauf. Aber in seinem Kopf ist das Bild schon fertig.““And the canvas is white, there's nothing on it. But in his head the painting is already finished.”