Who this is
Christian Wolf struggled with his weight for years and turned it into his mission: making weight loss as simple as possible. After half a year on YouTube he co-founded More Nutrition with his co-founder Mick during his fifth semester at university, starting with 2,000 tubs of omega-3 and D3/K2 that sold out in pre-sale. After the merger with ESN into The Quality Group, the founders sold a majority to the private equity firm CVC, and Christian sold most of his own shares. Today he no longer holds an official role at More, lives in Cape Town, creates content with his own team and advises other creators through his management company.
Episodes
Numbers from the episode
FAQ
Who is Christian Wolf?
Christian Wolf is co-founder of More Nutrition and The Quality Group, which also includes ESN. He built a large audience with videos about weight loss, nutrition and supplements and used it to grow More Nutrition. By his own account he no longer has an official role or employment contract at More; instead he creates content with his own team and advises other creators through his own management company. To the episode →
How did More Nutrition start?
Christian had publicly made videos against BCAAs and therefore didn't want to promote a company that sold them. With his co-founder Mick, whom he had long followed on YouTube, he produced 2,000 tubs, starting with omega-3 and D3/K2. They sold out in pre-sale, and the first year brought in 8 to 10 million in revenue. To the episode →
What is Christian Wolf's advice on losing weight?
His basic rules: fewer calories, more protein, more nutrients, for example from eggs and berries, and above all environment design instead of willpower. He also recommends swapping existing habits for lower-calorie versions without noticing much difference, and fitting your diet to your life rather than the other way round. To the episode →
What does Christian Wolf think of Ozempic and other weight loss injections?
He is a big fan of GLP-1 drugs. They remove the food focus, the constant thinking about food. Without changing your diet, though, you need high doses and get more side effects. He sees the future in the combination: a lower-calorie, high-protein diet, strength training and, depending on genetics, a low dose of a GLP-1 drug. To the episode →
How did Christian Wolf deal with the backlash?
After his breakup with his ex-partner, gossip accounts spread claims about him; he took one of them to court and disproved it. Because every response triggered new theories, he withdrew, but after two and a half to three months with an empty calendar he realised it wasn't good for him. He deliberately announced his comeback for the day after the Böhmermann segment aired and, for the first time, built his own social media team. To the episode →
Quotes
„Und wenn ich schon weiß, dass ich der Eiscreme der Tiefkühltruhe nicht widerstehen kann, wieso tue ich es mir dann an, die in die Tiefkühltruhe zu legen?““If I already know I can't resist the ice cream in the freezer, why do I put myself through having it in the freezer at all?”
„… lieber Druck von außen als Druck von innen …““Better pressure from outside than pressure from inside.”
„… die meisten unserer heutigen Creator sind ehemalige Kunden, die einfach mit den Produkten abgenommen haben …““Most of our creators today are former customers who simply lost weight with the products.”
„Na ja, er ist n Arsch und er hat recht und ich glaube das ist so die Kombination.““Well, he's an asshole and he's right, and I think that's the combination.”
„Ich bin heute auch nur an dem Punkt, weil ich es einfach geschafft habe, Dinge auszuhalten, die sonst andere Leute nicht aushalten würden …““I'm only where I am today because I managed to endure things other people wouldn't.”