Who this is
Céline Flores Willers started posting videos on LinkedIn in 2018 while working as a student at Ernst & Young, spending her entire salary on a freelancer to edit them. After graduating she turned down EY's job offer, went freelance and founded The People Branding Company in September 2020. The LinkedIn agency ghostwrites for board members and CEOs and builds corporate influencer programmes for large corporations. According to her website, the company was built without outside capital. She recruited her COO Sarah in public, across 18 LinkedIn posts.
Episodes
Numbers from the episode
FAQ
What does The People Branding Company do?
The People Branding Company is Céline Flores Willers' LinkedIn agency, founded in September 2020. It has two core products: consulting and ghostwriting for C-level executives, including community management, and corporate influencer programmes that train and support groups of employees at large companies. To the episode →
How did Céline find her COO on LinkedIn?
She documented the process from January to May as building in public across 18 posts, from the job description to the decision, and introduced her COO Sarah in June. The series reached 3.2 million impressions, 18,000 likes and more than 4,000 comments. Within 24 hours she had 80 qualified applications. To the episode →
Quotes
„Dieser Initialinvest ist so klein im Vergleich das zu dem was du an Reichweite rausholst, dass es sich immer lohnt am Anfang mit reinzugehen in meinen Augen.““The initial investment is so small compared to the reach you get out of it that, in my view, it always pays to get in at the start.”
„Deswegen don't lose Time, Start Now ist immer die Message …““That's why "don't lose time, start now" has always been the message.”
„… dass ich innerhalb von 24 Stunden 80 wirklich qualifizierte Bewerber in der Pipeline hatte …““Within 24 hours I had 80 really qualified applicants in the pipeline.”
„… jeder, der im Land of cool ist, wird niemals über die Lachen, die noch auf dem Cringe Mountain sind, weil die sind den Weg selber gegangen, sondern die feuern dich an …““Nobody in the Land of Cool will ever laugh at those still on Cringe Mountain, because they walked that path themselves. Instead they cheer you on.”
„Linkedin ist nichts anderes als eine Karriereplattform, also ein irgendwo, auch ein Event, was aber nicht einmal im Jahr, sondern 365 Tage im Jahr stattfindet.““LinkedIn is nothing but a career platform, basically an event too, except it doesn't happen once a year but 365 days a year.”